Kecenderungan terjadinya End User Computing telah menimbulkan reaksi yang berbeda-beda dalam sikap dan perilaku pengguna sistem informasi. Perasaan menerima atau menolak muncul menjadi dimensi sikap terhadap penggunaan sistem informasi. Selain sikap, diketahui ada beberapa faktor lain yang dapat mempengaruhi perilaku user terhadap penggunaan sistem informasi. Penelitian ini akan mengkaji perilaku pengguna sistem informasi di sebuah institusi pendidikan tinggi berdasarkan faktor-faktor yang mempengaruhinya dengan pendekatan Technology Acceptance Model (TAM). Uji statistik dilakukan dengan Structural Equation Modeling (SEM) menggunakan Software Lisrel v8.30 - Konferebsi Nasional Sistem Informasi 2008, Univ. Sanatha Sharma, Yogyakarta, Desember 2008
Kata kunci : Sistem Informasi, Perilaku Pengguna, Technology Acceptance Model (TAM).
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ABSTRAKSI
In today’s technology-rich world, a demand for computer professional and technological skills continues to grow. Every field has shown that technological using is getting wider, also in entrepreneurship. Technology helps us to achieve our target, by using technology the problem is easier to solve.
One of the products of technology is communication devices. These devices are not only hardware device but also software. Information Communication Technology (ICT) field is a gender free. Therefore, as women that working in entrepreneurship field such as Information and Communication Networking, they have to stay connected for information exchange. To safe their time, they have to stay connected online. So, every time they want to get the current information for their business, the information should be existed. By staying connected also help women entrepreneur to wide their connections and business networks. They can get information about consumers and demands for their business from their business networks. Since ICT will enhance the people’s quality of life in urban and rural area. Also, they can collect many suggestions and advices from the business network to help them in decision making. With many point of views, they can get the best decision making. The decision making is really important in entrepreneurship, because it will make them get big profits or in the other hand, they will loss or bankrupt.
The online communities members connect to exchange practical career and experience also strengthen their communication skills. Many women aspire to become good entrepreneurs, and they believe their online experiences are helping them gain the skills to make critical business decisions. Online networking helps them tap into a wealth local, national, and international forums to advance their business. By staying connected, the women entrepreneur can increase their power and strength in the technological world. Women Entrepreneurship Development in Micro and Small Scale Enterprises, 29th – 30th November 2007 in Kuta – Bali.
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